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Federation Square

Location: Australia

Year: 2002

Federation Square is a vibrant art and cultural hub located in the heart of Melbourne’s urban core. It is closely connected to nearby landmarks and houses prominent cultural spaces and events in the city, making it an interesting area to explore on foot.

How might we transform an entrance into a welcoming place to greet visitors?

The Square in the heart of Melbourne serves as a walkway connecting several landmarks in Central Melbourne and the Riverside Promenade. It has entrances on all sides and access to public transport and bike parking facilities within walking distance.

Situated in Melbourne’s core, the Square is a connecting walkway among numerous central landmarks and the Riverside esplanade. It features entrances on all sides, with public transportation and bicycle parking facilities easily accessible on foot.

How might we make the POS stand out?

Situated along one of the busiest streets in Central Melbourne, the Square’s prominent digital facade displays specially selected content, such as animations and sports events, to attract visitors.

How might we mitigate noise and visual disturbances from the surroundings?

Despite being right above a railway yard, the Square is built on a specially designed deck featuring 4,000 steel springs and rubber padding panels. These effectively absorb the noise and vibration of the trains passing underneath.

Federation Square

Image Attribution: “Melbourne Federation Square” by eGuide Travel is licensed under CC BY 2.0
https://www.flickr.com/photos/eguidetravel/5376505002